Place, Culture, Narrative

 

The worlds of communication and construction are converging in the field of narrative placemaking. Call it sense of place, sense of belonging, even soul —
that sweet spot isn't easy to define and yet it's what makes great places.

Rosanna helps people understand the unique qualities of a place's context and culture, and develop creative platforms to articulate that. From supporting masterplanners on the design of a cultural district to developing the brand story of a city park,
she collaborates across three major areas...

 
 Dagenham Dock, London, with JTP

Dagenham Dock, London, with JTP

NARRATIVE
Placemaking

Defining future visions of a place
and drawing out what makes a
destination unique.

including
Place Research
Place Visioning Workshops
Placemaking Strategy
Place Look and Feel

for
Urban Designers
City Authorities
Architects
Developers
 

 IBM Think, Lincoln Centre, NYC, with RAA

IBM Think, Lincoln Centre, NYC, with RAA

Cultural
Planning

Translating visions into user journeys, events programmes and narrative design to nurture cultures.

including
Cultural District Planning
Interpretive Masterplanning
Experience Design
Visitor Engagement

for
Cultural Institutions
Public Arts Agencies
Brands
Developers
 

 Waller Creek, Austin, Texas with Bruce Mau Design

Waller Creek, Austin, Texas with Bruce Mau Design

Place
branding

Developing purpose, communication style and platforms that connect reputation to on-the-ground identity.

including
Workshop Facilitation
Placebrand strategy
Place Naming
Creative Direction

for
City Authorities
Park Conservancies
DMO’s