The daughter of a linguist and an architect, Rosanna has spent a lifetime exploring how places speak to us and how we talk back. An out-and-out optimist, she sees potential everywhere, and turns other people’s no-goes into thrilling ideas and provocative spaces. As an experience designer and cultural strategist she makes places that tell powerful stories, and explores how new modes of communication shift our perception of existing places.
Culturally and commercially savvy, she’s an expert in helping places understand how postcard-perfect reputations are connected to on-the-ground identity. She guides clients to explore future visions of a place and draw out what makes an attraction or destination unique. Understanding how people's behaviour is affected by intricate aspects of experience, she translates this vision into user journeys and narrative design.
“How do you have so much energy?” is the most common question she’s asked. Simple. She’s fascinated by almost everywhere and dedicated to making places work better. It’s this infectious enthusiasm and open-hearted vision that lie at the core of her collaborations.
Combining experience design, travel writing and place-making strategies, Rosanna creates programmes, publications and interventions which capture a sense of place, and positively impact communities they work with.
While she was Director of Communication Design and Strategy at RAA, Rosanna worked with the world's leading museums, brands and developers to create global cultural attractions and masterplanning strategies. At RAA, she guided clients in translating their narratives to physical spaces: Lavazza in Turin, IBM in NYC, Queen Elizabeth Olympic Park in London, and Carlsberg in Copenhagen. She also works from the street up: co-founding BBOX community radio station in Brooklyn; and co-creating an alternative street Olympics at Idensitat Public Arts Festival in Catalonia. She has also lectured at Pratt Institute and Parsons in NYC, Universidade de Porto, Central St Martin’s and University of Surrey.
Now consulting, her work over the coming months will explore what narrative placemaking is and why it’s shifting right now. She’s looking for collaborators from all fields who are interested in how to push this emerging landscape forward.
Rosanna has returned to her roots in London, having lived, worked and studied in New York, Barcelona and Sydney. Fascinated by all things Latin, she'll use skills in Spanish and Italian to help he global clients — and is sharpening her Portuguese. She’s sees potential in every place, and her work has taken her far (in mind, body or spirit): to Rio, Chattanooga, Turin, Charleston, Ykaterinburg, and the Scottish Highlands. With this global outlook, she believes the world is ours to explore.